On 2026-11-09 we ran our homepage check on the websites of 17 property management companies in Honolulu, found through a Google Maps search: open businesses with a website, five or more reviews, and a rating of 3.5 or better. Fifteen of the 17 sites loaded. Two refused the automated check, so every count below is of the 15 that did.
The check reads what Google reads: the title tag, the description, the main heading, images and their alt text, business markup, the sitemap, analytics, and Google's PageSpeed test for phones. No business is named. "One site" or "a company we checked" is as specific as it gets.
What the counts show
| Check | Result |
|---|---|
| At least one image with no alt text | 9 of 15 |
| Title tag over 60 characters | 7 of 15 |
| No Google Analytics | 7 of 15 |
| Main heading missing, or more than one | 7 of 15 |
| No business markup | 5 of 15 |
| Speed score under 50 | 5 of 15 |
| No description | 2 of 15 |
| Nothing new in the sitemap since last year or earlier | 2 of 15 |
| No sitemap | 1 of 15 |
The basics here are in better shape than the table suggests. Every site has a title tag, all but one has a sitemap, and eight of the 15 have exactly one main heading, which is what Google expects.
The problems sit one layer up. Nearly half the titles run past the point where Google cuts them, half the sites are slow or nearly slow on a phone, and seven of the 15 have no record of a single visitor.
Seven titles run past the cut
The title tag is the blue headline a searcher clicks. Google cuts a title at about 60 characters, and seven of these 15 run longer than that. The shortest title is 31 characters. The longest is 155, so a searcher sees well under half of it.
A property manager's title has one job: say what the company manages and where, in a line that fits. The companies that let the line run long are letting Google decide where the sentence ends, usually mid-word.
Two sites have no description, three run long
The description is the text a site suggests for the lines under its headline in a result. Two of the 15 sites have none, so Google picks text from the page instead. Of the 13 that have one, three run past the 160 characters or so that Google shows, and the longest is 225.
The searcher here is often an owner comparing three or four managers on a phone, or a tenant hunting a unit. Two plain lines about what the company manages and which neighborhoods it covers beat whatever Google happens to grab.
Markup that states the address, missing on five
One main heading tells Google what the page is about. On these sites, one homepage has none and six have more than one, which leaves Google picking among competing answers. Eight get it right, the best result on this check we could ask for.
Business markup is structured data that states the business type, address, and hours in a format Google reads directly instead of inferring. Five of the 15 sites have none. Property management is a neighborhood trade, and markup is the plainest way to state where the office is and what it does.
300 photos, 50 of them invisible to Google
The 15 homepages carry 300 images between them. Fifty have no alt text, which is 17 percent. Alt text is the caption Google reads in place of a photo, because Google cannot see the photo itself.
Property management is a photo trade: the buildings, the units, the grounds. Nine of the 15 sites have at least one blank image, and the worst case shows 18 photos with 12 of them saying nothing to search.
Speed scores from 25 to 97
We ran Google's PageSpeed test for phones on all 15 sites. The scores, lowest to highest: 25, 30, 31, 45, 47, 58, 61, 61, 61, 62, 68, 70, 79, 82, 97. The median is 61, and five sites land under 50, which Google's tool marks in red as poor.
The 97 matters. One Honolulu property management site loads about as fast as a page can on a phone, so a fast site in this trade is clearly possible. The gap between 97 and 25 is the gap a tenant feels while thumbing through rentals at lunch.
The same tool runs its own SEO check, and four of these sites score a perfect 100 on it while still having blank images, no analytics, or no business markup. That check does not look at any of those, so a green score there is not the all-clear it appears to be. The mobile speed check runs the phone test on any site, free.
Six different builders, one out of support
We could identify the site builder on 12 of the 15: five on WordPress, three on Duda, and one each on Wix, Shopify, GravCMS, and Drupal 7. Three could not be identified.
The Drupal 7 site is the one to flag. Drupal 7 stopped receiving security updates on January 5, 2025, so that homepage runs on software its makers no longer fix. Every other fix in this article is possible on every one of these builders without a rebuild.
Sitemaps from 2023, and nobody counting
One site has no sitemap, the file that tells Google which pages exist. Among the sites that have one, the newest date in the file ranges from 2023-07-13 to 2026-11-09, and two have told Google about nothing new since last year or earlier. One footer still reads 2025.
For a company whose rental listings change all the time, a sitemap frozen in 2023 says the website and the business stopped talking to each other.
Then the biggest count in the table: seven of the 15 sites have no Google Analytics and no Tag Manager on the homepage. Nothing records how many people arrived, what search brought them, or whether the website produced a single owner inquiry. There is more on what the free version tells an owner in why your website needs Google Analytics.
What these add up to
An owner deciding who gets the building, or a tenant deciding which unit to see, searches once on a phone and picks from what shows up. These 15 sites mostly have the basics in place, then give half the advantage back: titles cut mid-word, photos invisible to search, pages that load slowly, and in seven cases no way to know any of it is costing them.
The free homepage check runs every check above on any site in about ten seconds, with no email needed. For the full picture, including the Google listing, reviews, speed, and competitors, the free audit covers all of it.